Tik Tok Against the World
TikTok is big, like really big. But your kids likely knew this already.
The Chinese short-music video app has taken the world by storm, being downloaded more than 1.2 billion times across Android and iOS.
The massively popular app, particularly among people under 30, allows users to upload sketches and lip-syncing music videos with tunes and sound effects from TikTok’s mammoth library.
Also unique about the app is that people can perform split-screen “duet” videos with people they like. It works like this: People make a track of themselves lip-syncing to music and send it to a celeb or a friend to complete to other part of the song.
Celebrities including Cardi B, Jimmy Fallon, Rita Ora, Awkwafina and Tony Hawk regularly post on the app to connect with younger audiences. But TikTok also makes it incredibly easy for everyday users to make a name for themselves.
Making it easy to become famous
Those YouTube celebs devoted high levels of time, energy and even money to achieve their fame. But you don’t need those things to make it big on TikTok.
TikTok offers a bunch of features using image-capturing technology and other artificial intelligence filters, which helps create intuitive special effects such as rain, jump cuts, slow-motion, hair dying, 3D stickers and props.
According to the company, TikTok boasts well over 500 million active monthly users across 150 countries even though it’s a late-comer to the social game, launching less than three years ago.
According to Sensor Tracker’s own data, the app has been installed at least 1.2 billion times -- which doesn’t even include Android phones in China.
To put those numbers in context, short-video-app competitor Snapchat reportedly has 188 million daily users, while Facebook-owned Instagram surpassed one billion monthly users last June, at which time it had 400 million active users overall.
Behind the popularity surge
The app has exploded in popularity and became one of the world’s most downloaded. Some analysts attribute that boom to TikTok merging with competitor Musical.ly in last August.
The app’s popularity can be attributed to the overall trend of users viewing and sharing shorter-length videos. TikToks incorporation of music is having an impact on where other social media apps, like your Instagrams, Snapchats and Facebooks are looking to go. It’s incredibly reliant on licensed music.
Users can make videos private, seen only by their friends on the app, or publically available to all. Like other major social apps, people can interact on TikTok through comments, private messages or simple reactions.
The app has incredibly loyal users, with average users spending about 52 minutes on the app daily, according to a report published by venture capital company Kleiner Perkins.
Although TikTok originally blew up across Asia, it’s now available in 34 languages including French, Punjabi, Spanish, Indonesian, Turkish, German and English.