Simple Way to Grow
Let's face it — since social media has a lot of posts bringing almost no value at all to the audience, the best way to stand out is to create something new and refreshing. You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that.
Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. These numbers should tell you why video content marketing is so important:
-Video is the best performing content type on Facebook
-Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
-LinkedIn users are 20x more likely to share a video on the platform than any other type of post
-Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
In the end, making video content work on social media comes down to these simple things: high-quality production, informative and compelling message, a bit of innovation and humor, and that's it!
The key is to create content on a regular basis, always reminding your audience that you exist. Give ATWENTY3 a call or e-mail us and we can help you create more opportunities.